Category Archives: status

Content (not surprisingly) is (still) King

Long time no post? Yeah… I was off building content on other sites instead of pushing content to my own. I spent some time with twitter and facebook. I did some advertising. I did some experiments, and I’m back to where I am the decider!

Monetization; Nothing is ever really free, and recently the squeeze of the all mighty dollar has been put on social media. Twitter was used to directly push eyeballs to NBC for the Olympics this year and Facebook has been slowly filtering out your feed. Now with fresh API’s and IPO’s respectively, social media is using every trick in the bag to get advertisers and it’s audience together.

Both sites control media, content, and make filtered decisions on your behalf. Remember when you saw EVERY post from your friends on facebook? They started to slowly show more of the people you interacted with. A year ago they implemented a subscribe feature that no one can figure out and opts everyone out of your feed. Soon you were asking your friends: “When did you post that?!” because FB decided that it wasn’t important. Facebook Pages are in even worse shape. Only 30% of the people that like your page will be shown any particular update from that page. “Will be shown” as in – 70% just won’t ever see it on their feed unless they directly go to your page, or you pay for that update to be promoted. Twitter has a similar model that suggests people follow you and pushes your tweets to their page.

One of my close friends liked Verizon on facebook. Or at least facebook told me that they did. Are you kidding me? Verizon has a pretty good network, but no one actually likes them. This made me suspicious and it turns out this is just another advertisement option trick.

Third party apps suffer: What I want is an app that will broadcast my words across multiple channels and outlets. I want an app that reads and parses everything from all outlets under my control. Post to facebook, twitter, wordpress, google+, etc. Show your entire timeline, all tweets, all posts. The reality is that those apps are being crushed or filtered so badly that no one will see the content when it gets there. Nothing is ranked higher then you typing an update directly into Hootsuite, Seesmic, Twitter, SMS, etc. will all be ranked lower (show up on less feeds) then your eyeballs on their site and their apps – looking at their ads. Google+ doesn’t even play the game. You just can’t post on G+ if you’re not on the page or using their app.

Why are we playing this game? It’s only going to get worse. We are social creatures, but at what (Buy Coke) point is the (Doritos) interaction going to be (Target) spoiled? Twitter just feels like a bunch of people yelling on mountaintops with no engagement happening. I have evidence to suggest that facebook just makes up demographic data. For example I ran an ad targeting anyone in the US that likes “rallying” OR “WRC”. It was over 250,000 people?! I can tell you that this demographic is more like 10k to 15k people on it’s best day – and that’s if I count the 25% of the population that is NOT on facebook!

Push them to the website: I’m retreating to safe waters. I pay for the server, I have a pro flickr account, my rally blog runs some ads to cover the $90 a year, and I get to post and promote whatever I want. I’ll still be on the social networks, but my goals have changed. I just want people to visit my sites and enjoy my work. If they’re interested they can sign up for updates via email or RSS. Google search loves unique content and is more likely to find viewers then a lousy facebook ad. I’m experimenting with and a microblog with microposts on Instead of content ending up there, content STARTS there, where it remains king.

So what the hell Kris?

It seems as if every few years I remember I have a web log or *cough ‘blog‘ here at the home base – I once again will remind you that I’m usually busy over at with my rally adventures. As a spin off to rally, I recently got my amateur radio technician license and have been getting into a lot of new activities and clubs, etc. As an established geek, I’ll be posting about that from now on here. Check out the ham radio stuff on rallynotes if you want to keep up.

Christine pointed out to me that I still have posts from 2005 on the main page. :p
Speaking of the SunMoonStarsGirl, she has a new gallery up.

While you’re busy checking that stuff out – I’ll be working on my ARRL Field Day post.

Other top items:
I’m getting married in August. Honeymoon in Tahiti.
I started a motorsports company. I’m doing contract tech work in the mean time.
I still live in California.

-and we’re done here!

Update? nah…

I’ve mentioned this before. If you want to know what I’ve been up to – hit up

Oh, and it’s raining in Southern California…
Someone called the local radio station and suggested that people slow down and take it easy on the highway.
I called and suggested that they leave their bald tire, bad brake, cracked windshield, no clue how to drive in rain – fat ass – at home. Leave the rally driving to me…


I’m not 100% happy with it – but the site needed a splash of color. I fixed some issues I had with the side menu. It took me about an hour after that to get it working in IE. I know that I may get inspired and re-design it in a month. Or it could stay like this for a year. I was frustrating Christine last night with the creative process. I get some techno, photoshop, cheez-it’s and about 50 text windows going; and I’m unstoppable until around 2:00am. Sorry girl.

The background is a technique I’ve used before. I like the little anomalies that show up when you create a zero jpeg. Base color; Add noise; More color; Pixelate; Save for web – jpg quality set to zero.